In our real-world tests, which included an icy, deeply rutted off-road trek, this proved to be mostly true. Three driving modes program the vectoring control system differently to respond to all types of terrain. Mazda’s tuning is designed to ensure the CX-50 will deliver a consistent driving experience no matter where you go, Coleman said. This, the company hopes, will allow the CX-5 to appeal to urbanites who do not feel the call of the wild, and prevent the CX-50 from stealing market share. The CX-50 is being pitched to the niche of SUV consumers with an active outdoor lifestyle, and who need a vehicle to get to the wilderness. Mark Peyman, Mazda Canada’s national manager of product and electrification strategy, said the category accounts for half the company’s sales, and the CX-50 “will be differentiated as an opportunity to extend this.” Mazda is trying hard to differentiate the CX-50, which will be available as a 2023 model this spring starting at $37,900, from its stablemate the CX-5 in the compact SUV category. It’s a compliment for the CX-50, which manages to blend off-road competence with comfort and style.
In reality, it is more mild, not wild, but that’s not an insult of the vehicle’s capabilities. Mazda markets its largest compact SUV – the CX-50 – as tough and rugged for the outdoorsy set.
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